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BECOME THE WILD

When the events of 2020 brought us all to a standstill, we were forced to let go of everything we knew to be “normal”. Left to embrace (or resist) an uncomplicated way of living, where the day-to-day hustle was stripped away and only the bare essentials left in its place. Our response to this determined the experience. Finding inner peace and contentment was the reward and fear and uncertainty was the challenge. But overall, we were given the gift of time and time allows us to nurture and transform… Create… Evolve.

Set in a timeless space, we explore the correlation between a remote environment and the response to challenges that derived from the year that was. A year that shook our industry to its core, stripped away our freedom and left only hope in its place. A year that gave us challenge and transformation… Provocation… Solitude.

In its art form, ‘Become the wild’, combines a warm, soft palette with mottled light and raw texture. The mood is one of promise, anticipation and an underlying sense of vulnerability. Through signature minimalist styling and fashion forward appeal, SoHo bride’s aesthetic speaks to the modern day bride with a “style of her own’. Through this, our latest editorial we present an “Australiana” story of romance and cataclysm. A creative presentation of our latest gowns from international designers, local designers and our own in-house brand, Chasing The Sun.

In the chaos of the world, she became the wild.. xo

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